SEAMS X SEEMLY
SERVICES INCLUDED
BRAND STRATEGY, BRAND IDENTITY DESIGN, BRAND COLLATERAL,
Seams x Seemly is a joyful loungewear brand made to wrap you in love. Rooted in faith, confidence and giving back, each cozy piece is designed to help women feel good, spread love and look cute, all while supporting those in need of healing and hope.
PROJECT OVERVIEW
Aubrey came to us with a heart for spreading joy and a mission bigger than loungewear: to inspire confidence, courage and impact, and to give back with every piece. She needed a brand that felt as warm and comforting as the clothing itself.
Through our brand discovery process, we shaped an identity around togetherness, faith and that “bestie” feeling. The script logo is inspired by the seams in clothing, with a thread-like line that feels like a warm bear hug and symbolizes the connection between her community. Playful hand-drawn brand marks, including intertwined hearts, a needle and thread, a bow and a subtle Jesus fish, add personality and meaning (plus a Diet Coke mark, just for fun).
A cheerful palette of pinks, corals, soft aquas and olive green, paired with limewashed, beach-inspired patterns, brings the brand’s lively spirit to life. We carried the identity through hang tags, care cards, stickers, an affirmation word search insert and social media graphics, so every touchpoint says “you look so good.”
The result is a playful, heart-led loungewear brand that feels like a hug from your best friend, ready to grow with every new collection.
