BEAUTIFULLY branded.
DEEPLY intentional.
UNMISTAKABLY you.

Because pretty with purpose? That’s our love language.

Shopify website design for a beauty brand
cohesive-brand-design-system-for-scaling-businesses
Alt: Custom Squarespace website design for a female-founded brand
Luxury brand identity design for a female-founded lifestyle brand
Beauty packaging design for an indie beauty brand
Skincare packaging design with custom labels and boxes
Beauty brand identity design with logo, color palette and brand patterns
Mobile-friendly website design for a product-based brand
Whitney Kerney, brand designer in Santa Rosa Beach (30A), Florida

MY MISSION

MY MISSION

EQUIPPING FEMALE ENTREPRENEURS ACROSS the BEAUTY, FASHION, and LIFESTYLE REALM with A VISUALLY STUNNING BRAND IDENTITY that ELEVATES THEIR STORY and ALIGNS with THEIR PEOPLE.

MEET your DESIGNER

Whitney Kerney, brand and packaging designer at WK Creative Studio
Visual storytelling through branding for female-founded business

WHITNEY KERNEY

Lifestyle brand identity with custom patterns and brand colors

DREAMER. FASHION FANATIC. DESIGN MAVEN.

You know when you’re introduced to something and you just know it’ll change the course of your life forever? That was me in the beauty and fashion realm. Raised by a single dad, I made it my mission to learn as much as I could about this space. I learned it ALL, from the perfect beauty and skin-care routine to assembling the cutest outfit. I became my own role model and teacher, and my beloved beauty and fashion brands I grew up with became dear to my heart for a reason—they helped raise me, too.

Naturally, my journey to brand design began with my obsession for fashion and all things lovely. I poured my heart and soul into a petite clothing brand I founded back in the day. Like any solopreneur, I wore all the hats for my business—including branding and marketing. It didn’t take long to realize this was where my heart truly belonged. Today, I partner with other incredibly driven female founders to bring their dreams to life through romantic, strategic, and heart-led brand design.

I am forever growing, learning, and evolving as a brand designer. I’m here for the journey and eternally grateful that I get to do what I love.

A LITTLE MORE ABOUT ME:

+ I was named after Whitney Houston.

+ Sunny Florida is my home base, and I LOVE it.

+ I’m a tad obsessed with my cat Daisy.

WE’RE INSPIRED BY…

Fashion boutique branding with logo, colors and signage
Jewelry brand identity design with logo and brand patterns

+ Bold Colors & Textiles

+ Florals (Give us all the flowers!)

+ Stunning Home Decor

+ All Things Feminine, Modern, and Chic

Founder of WK Creative Studio working on brand strategy

LET your PERSONALITY SHINE THROUGH

brand identity design for a flower studio

LET’S TAKE your BRAND from “YES” to “YASSS!”

We’ll work closely to establish a brand identity that looks and feels like you.
We’ll uncover those little elements of your story to make it shine.

THE HEART BEHIND WHAT WE DO

THE HEART BEHIND WHAT WE DO

Home decor brand identity design with logo and color palette

A romantic experience

Inspired by the romance of day-to-day life, we empower our clients to share their love stories boldly and intentionally.

Home fragrance brand identity design for a candle brand

Unparalleled passion

Beauty and fashion brands helped raise us, and they will always be at the heart of what we do and our major inspiration for design.

Children’s brand identity design with a playful logo and colors

Rooted in strategy

Together, we’ll create a brand identity that not only looks good but leads to tangible results and ultimately, scales your business.

Community brand identity design for a membership organization

Kindness always win

Empathy and warmth are at the forefront of our work. The closer the partnership, the more creatively stunning our project will be.

Creative workspace of a female-owned brand design studio
Home fragrance packaging design with elegant labels

FEEL LIKE WE’RE a GOOD FIT?

THE BEGINNING of A BEAUTIFUL PARTNERSHIP is RIGHT AT your FINGERTIPS!

Business card design for a beauty brand
Squarespace website design for a lifestyle brand
Jewelry packaging design with branded boxes and pouches