CURRENT JEWELRY
brand strategy, visual identity, and packaging design
Current Jewelry is a coastal-inspired jewelry brand rooted in meaning, movement, and purpose. Each piece is thoughtfully designed to reflect life’s changing tides. Empowering women to flow with the current, swim against the waves, and make a meaningful impact through giving back.
The Challenge:
Current Jewelry had a strong mission but needed a clearer brand story and visual identity to emotionally connect with their audience and stand out in a saturated jewelry market.
Our Approach:
We led with strategy, defining the brand’s purpose, audience, and positioning. Then, we translated those insights into a coastal, empowering identity inspired by life’s changing currents.
THE SOLUTION:
A refined brand system rooted in movement, meaning, and connection. Wave-inspired typography, a soft coastal color palette, and intentional brand marks created a cohesive, scalable identity with heart.
THE RESULT:
A brand that feels aligned, emotionally resonant, and purpose-driven. We positioned Current Jewelry as more than jewelry, but a lifestyle brand that makes waves of change.