Karli, the founder of Current came to us with a thoughtfully made product and a meaningful mission, but needed a clearer brand story and visual identity to emotionally connect with their audience and stand out in a saturated jewelry market. Through a strategic brand discovery process, we uncovered the heart of the brand — empowering women to navigate life’s changing currents while giving back while translating it into a cohesive, coastal-inspired identity rooted in movement, meaning, and connection. From wave-inspired typography and a soft, muted coastal color palette to intentional brand marks and patterns, every detail was designed with purpose.

The result is a refined, emotionally resonant brand that feels elevated yet approachable, positioning Current Jewelry as a lifestyle brand with heart, clarity, and room to grow.