You received your beautiful new brand identity, now what?
FUNDING
FINANCES
FUNDING FINANCES
THINGS to FOCUS on AFTER you RECEIVED your BRAND IDENTITY.
Build a community: If you haven’t already, build a community! It’s so important. You can’t build a brand without a community. Period.
Take your brand identity from digital to IRL. Sell an experience! Story tell, story tell, story tell. Romanticize, romanticize, romanticize. The key is to create an unforgettable experience that will captivate your audience! To do this, focus on telling a compelling story and evoking emotions that align with your brand. When organizing pop-ups or brand events, aim to extend your brand's personality and curate the same emotional experience. For instance, think about how you want to decorate your booth or event space, and what elements are essential to align with your brand personality. Get creative, and have fun with it!
Grants/Funding: It's no secret that running a business and building a brand can be expensive. Therefore, it's crucial to secure funding to scale your business. Unless you come from a wealthy background or have a trust fund, you will need financial support. Bootstrapping can only take you so far. To acquire funding, work on improving your pitching skills and creating a compelling pitch deck. Conduct research on grants and other funding opportunities available for startups. As a female entrepreneur, you can explore grants that cater specifically to women-owned businesses and female entrepreneurs. There are various resources available to help you secure funding, such as the one created by Alicia Scott, the founder of Range Beauty.
Go get you some funding, girl…because let’s face it - you need it.