For this vibrant, story-rich brand rooted in AANHPI heritage, we crafted a brand identity that’s bold, inviting, and full of heart. Our goal was to create a look that feels both joyful and elevated—balancing artistic charm with modern sophistication. The LAROWAN brand celebrates the craftsmanship of AAPI makers and curates handmade goods that spark connection, creativity, and cultural pride. We blended playful elements like watercolor patterns and hand-drawn florals with a versatile, gender-neutral color palette to ensure the branding could seamlessly represent both feminine and masculine artisan products. Through this brand identity, we honored their mission: to foster exploration, storytelling, and meaningful impact through community-driven partnerships.