5 ways to establish a design strategy for your branding
DESIGN TIPS
DESIGN TIPS
Establish your core values.
ASK YOURSELF: What does your business stand for? What means the most to you? How do you want to show up for your community?
Establish the type of audience you would like to serve.
ASK YOURSELF: What are their personality traits? What is the demographic? What are their ages? Are they in a specific location?
Establish the types of emotions you want to convey to your target audience.
ASK YOURSELF: How do I want my customers/clients to feel? How do I want to come across?
Research other businesses in your industry. Establish a competitor analysis in order for you to develop a unique POV to help you stand out.
Who are they serving? What are their demographics? How do they serve and show up? What’s their primary focus?
Write out your short & long-term goals.
What’s your company size, customer base, market share, lifetime value and so on. What do you want to acheive? Where do you see your brand in terms of growth? What other products or services could you possibly offer? Will you expand to other locations or to other categories? What impact will you have on your industry? How will your brand expand?
If you’re looking for extra guidance in this area, or don’t know where to start, I would love to invite you to my Sparkling Strategy Session.
The Sparkling Strategy Session is an intensive session designed to bring your ideas to life and help you create a concrete design strategy to help take your brand from "yes" to "yasss". We'll develop a strategic, heart-led, and beautiful design plan to help you grow your brand, share your story, and engage with your audience. All are tailored specifically and uniquely to your business needs.
This is perfect for brands in the planning phase, are just starting, and need design advice before investing in a complete brand identity. This session will help you gain clarity and establish a design strategy game plan for when you are ready to hire a designer for an entire brand identity.
Let’s breathe new life into your branding and create something your audience can’t get enough of. Your brand deserves to flourish!
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